1950s American media steriotyping (adverts)

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 In this lesson we analysed 1950s adverts, one in particular that we studied was the PEP vitamins shown in the picture below.






Image result for PEP 1950s advert

The Media language we were looking for in the advert included:
  • Layout and design: Howe the advert is constructed where the image is places and the text.
  • Central image: What is the central image and why has it been chosen? what does it say about the product?
  • Typography and graphics: Font styles and any other graphics that appear in the Advert. How do they help persuade the audience to buy the product?
  • Visual codes: How has the print advert communicated messages through the use of colour, expression, gesture and technique
  • Colour: Is there a colour scheme, and if so what does it suggest? Is it part of the branding? what message does it communicate?
  • Print technical codes: Camera angles, shots, lightning and editing techniques. How does that communicate messages?
  •  Language and mode of address: How does this advert 'speak' to the audience? language devices?
  • Attitude and beliefs: What attitudes and beliefs are communicated through the advert? Some adverts suggest that the product will change your life in some way
  • Association: Does this advert use intertexuality so that we make associations between the product and other media forms?

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