Martha's Media blog

In this lesson we completed a disaster soundscape without video, above is my soundscape where I used different sounds from sound Bible to create a plane dropping a bomb. Music: Army strong theme song sound effects: planes and bomb drop Dialogue: Jiddu Krishnamurti Foley: none

 In this lesson we analysed 1950s adverts, one in particular that we studied was the PEP vitamins shown in the picture below. The Media language we were looking for in the advert included: Layout and design: Howe the advert is constructed where the image is places and the text. Central image: What is the central image and why has it been chosen? what does it say about the product? Typography and graphics: Font styles and any other graphics that appear in the Advert. How do they help persuade the audience to buy the product? Visual codes: How has the print advert communicated messages through the use of colour, expression, gesture and technique Colour: Is there a colour scheme, and if so what does it suggest? Is it part of the branding? what message does it communicate? Print technical codes: Camera angles, shots, lightning and editing techniques. How does that communicate messages?   Language and mode of address:...

this lesson we studied Roland Barthes semiotics. Semiotics- Out actions and thoughts, what we do naturally are governed by a complex set of cultural messages and conventions, and are dependant upon our ability to interpret them instinctively. Everyone is a semiotician, because everyone is constantly interpreting the meaning of signs around them. Key names of those who developed the discipline called semiotics: Ferdinand de Saussure Charles Pierce Roland Barthes A sign refers to a meaning other than its self; it works as a pointer, giving direction to think a certain way. This meaning depend on the culture surrounding the signs  Eg. £, !, $, 💗,😊 - These all have different meaning depending on how each person interprets them.

In todays lesson we learnt about different camera movement and watched the clips below. Panning crabbing Tracking: track in/ track out Zoom in/ Zoom out Ped up/ Ped down Tilt up/ Tilt down-> static, pivot This is a clip from superman returns which has good camera movement to present the emotions shown by the characters in the scene. This scene uses camera movement to help the audience feel apart of the movie. The camera movement was used to create and show the tension that was suggested by the scene. This clip shows the bad camera movement and how bad it was before time helped it develop. We looked at the 'get out of the water scene which includes a use of many camera movements, one in particular includes the zoom in to present the characters emotions of feeling scared and worried, The camera movement helps emphasise this.

In todays lesson, We watched a clip from Superman (bullet stopper) to find practical examples of different camera angles and shots. The clip included various shots and angles  in the video below. The various shots are used to show expressions and emotions of the characters, they are also used to show superiority of characters. The clip included: Low angle shots close ups Extreme close ups High angles

Stuart Hall's reception theory was created in 1980. It is about how the messages that are encoded in to texts and the ways the audiences decode that message based on factors such as: Life experience mood at time of viewing Age Culture Beliefs  Gender Stuart Halls reception theory.  - Louise Hudson. The link takes you to a power point on Hall's theory.