Martha's Media blog

Readings- Stuart Hall Page 43 What is the preferred reading of ‘Humans’? The TV programme ‘humans’ is based in a reality like our own however involves robots called ‘synths’.   It shows how humans depend on these ‘synths’ to do every day work for the humans giving viewers an insight to the development in artificial intelligence that could happen. I think the preferred reading is that ‘synths’ shouldn’t be developed as they could pose a threat scaring people. How is this encoded? The preferred meaning is encoded when in the first episode when Anita takes Sophie from her bed in the first episode which is scary for parents viewing the show. It is suggested that unhealthy emotional attachments may be developed shown between Odi and George. What other readings might this text generate? Another reading that might be generated is dominant this is a more positive outlook on the program where the reader may hope that Anita and Joe will meet and that she will escape as we...

(17th October 2017) Feminist theory’s:  Judith Butler: The idea that identity is performatively constructed by the very 'expressions' that are said to be it's results (it is manufactured through a set of acts) The idea that there s no gender identity behind the expressions of gender  The idea that performity is not a singular act, but a repetition and a ritual. Judith butler says that gender isn’t natural, gender is performative.  Liesbet Van Zoonen -Gender is constructed through discourse, and it’s meaning varies according to cultural and historical context  -Magazines construct many traditional representations that relate and specify to society and time -There is a depressing stability in the articulation  of women’s politics and communication  -The idea that he display of women’s bodies as objects to be looked at is a core element of western patriarchal culture  bell hooks: The idea that feminism is a struggle to end se...

MEDIA LANGUAGE: Roland Barthes: Semiotics The idea that texts communicate their meanings through a process of signification The idea that signs can function at the level of denotation, which involves the 'Literal' or common-sense meaning of the sign, and at the level of connotation which involves the meanings associated with of suggested by the sign The idea that constructed meanings can come to seem self-evident, achieving the status myth through a process of naturalism. REPRESENTATION: Levi Strauss: Structuralism The idea that texts can best be understood through an examination of their underlying structure The idea that the meaning is dependent upon (and produced through) pairs of oppositions The idea that the way in which these binary opposites are resolved can have particular ideological significance. Stuart Hall: Representation The idea that meaning through language is defined in its broadcast sense as a system of signs  The idea that...