Martha's Media blog

 In this lesson we analysed 1950s adverts, one in particular that we studied was the PEP vitamins shown in the picture below. The Media language we were looking for in the advert included: Layout and design: Howe the advert is constructed where the image is places and the text. Central image: What is the central image and why has it been chosen? what does it say about the product? Typography and graphics: Font styles and any other graphics that appear in the Advert. How do they help persuade the audience to buy the product? Visual codes: How has the print advert communicated messages through the use of colour, expression, gesture and technique Colour: Is there a colour scheme, and if so what does it suggest? Is it part of the branding? what message does it communicate? Print technical codes: Camera angles, shots, lightning and editing techniques. How does that communicate messages?   Language and mode of address:...

In the lesson we looked at how newspaper headlines and articles represent women.  We looked at the sun newspaper to look at gender representation and saw how it is bias towards women and how they represent them. The video below consists of people taking part in an experiment and collecting pictures of both men and women throughout a six month period, sticking them on a wall and viewing the end result. Questions about the video: How accurate is the video? How old is the experiment? Was there any particular hate towards the Sun from the people who carried out the experiment and using the video to give it a bad representation? My opinion: My opinion on the video is that although it worked to open my eyes it is outdated and therefore mean that it has changed in the three years since the experiment . The experiment represents how different genders are represented in the sun and the impact it would have on society and how it affects women to be presented like that in ...