Martha's Media blog

 In this lesson we analysed 1950s adverts, one in particular that we studied was the PEP vitamins shown in the picture below. The Media language we were looking for in the advert included: Layout and design: Howe the advert is constructed where the image is places and the text. Central image: What is the central image and why has it been chosen? what does it say about the product? Typography and graphics: Font styles and any other graphics that appear in the Advert. How do they help persuade the audience to buy the product? Visual codes: How has the print advert communicated messages through the use of colour, expression, gesture and technique Colour: Is there a colour scheme, and if so what does it suggest? Is it part of the branding? what message does it communicate? Print technical codes: Camera angles, shots, lightning and editing techniques. How does that communicate messages?   Language and mode of address:...

this lesson we studied Roland Barthes semiotics. Semiotics- Out actions and thoughts, what we do naturally are governed by a complex set of cultural messages and conventions, and are dependant upon our ability to interpret them instinctively. Everyone is a semiotician, because everyone is constantly interpreting the meaning of signs around them. Key names of those who developed the discipline called semiotics: Ferdinand de Saussure Charles Pierce Roland Barthes A sign refers to a meaning other than its self; it works as a pointer, giving direction to think a certain way. This meaning depend on the culture surrounding the signs  Eg. £, !, $, 💗,😊 - These all have different meaning depending on how each person interprets them.