Martha's Media blog

‘Woman’- Media industry • published weekly by IPC, 1937 to present. • Set edition: 23-29 August 1964 • Price: 7d (7 old pennies) • Women’s magazines became very popular in the post-war period and, in the 1960s, sales of women’s magazines reached 12 million copies per week. Woman’s sales alone were around 3 million copies per week in 1960. Current magazine :   www.timeincuk.com/brands/woman/ ‘Woman ‘competed with ‘Woman’s own’ and ‘Woman’s weekly’ to be the top-selling title. ‘Woman’ launched weekly in June, priced at 2d for a full colour magazine within a year, the title was selling 500,000 copies a week.         IPC - http://www.timeincuk.com/about/history/ The IPC is a large mainstream organisation as it as it involves a number of other companies. This means it appeals to a wider range of audience and have a different variety of content within it. It is a part of a conglomerate. The publication company also produces ...

WOMAN' MAGAZINE- EVELYN HOME ARTICLE ANALYSIS In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man. The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid 20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. instead, a mature woman offers comfort as she would've had mo...

WOMAN' MAGAZINE- KITCHEN ARTICLE ANALYSIS The entire article is set across a  double spread the title of the article is in large font in red writing helping it stand out. as opposed to the  majority of the articles in this magazine this is in colour which would allow it to stand out within the magazine. The article itself being about having a great kitchen in a woman's magazine is very sexist and prototypical of the time in which a man would be out working while a woman would stay at home in the kitchen most of the time as they were seen as inferior and served the men around  the world. the article mostly consists of images with small amounts of writing about "the seven star tips for your kitchen" which will improve your kitchen and be money saving. the images are mostly stills and wide angle shots of various kitchens meant to suggest these are really nice kitchens and you want your kitchen to look like this, however two photos contain people in them one shows a g...

Advert: Women’s Army Corps analysis Layout and design: The advert contains mostly text which makes it appear as though it is an article. This can intrigue the audience as they are interested in the article, usually people skip/avoid adverts. This is further shown by the headline which doesn’t show that it is an advert. The headline “These are things girls worry about…” intrigues the reader into wanting to know the answer rather than thinking they are being advertised to. The advert only uses one image next to the headline of the advert. The image is of a woman wearing a formal coat and she isn’t sexualised which is typical for the magazine but atypical with modern magazines. Media language: Alliteration- “sun’s shining”, “complete change” and “frankly fed-up”. The use of alliteration makes the advert appear more memorable and recognisable. The alliteration is used to highlight the most important aspects of the Women’s Army Corps. The use of the sibi...

Analysing magazine: feature article. “Are you an A-level beauty?” Layout:  Headline- The headline of the article is “are you an A level beauty?” at the top going across the double page spread. The use of this rhetorical question intrigues woman of the 1960s how to become this beauty which was an expectation for woman of the 60s to be beautiful in order to attract men with their appearance. Furthermore, the use of the wording “A level beauty” creates the impression that to look beautiful it’s like an award/ qualification suggested from the word “A level”. From this woman of the 60s with little education would have felt empowered from this use of wording an impressed at how their beauty could have such an impressive impression of them.  Overall, using this type of headline would have intrigued woman of the 60s making them seem to be more intelligent and empowered but also be at the same time be fascinated in the impact that beauty can have on people giving them ...

Extra Special on men Layout and design: The layout of the article is well spread out with and easy to read. It’s about men and the latest trends they follow. It informs the women, usually the wife or girlfriend on what the men are doing to look good for example the barbers, dress code and “give away for guys”. It has a good mix of images and text, with an image to go with each bit of written text which makes it more eye catching and easier to read, This creates the effect that its more laid back which makes it more appealing to a wider range of women. Font size, type and colour: There are a range of different fonts which makes it more eye catching and intriguing to read. The colour doesn’t change as the article is in black and white. Images and photographs: There is a mix between photos and cartoons which makes the advert more interesting to look at. The image of the woman with her foot on the man changes the roles around and goes against Van Zoonens idea of male do...