'Woman'- industry research and analysis

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‘Woman’- Media industry

• published weekly by IPC, 1937 to present.

• Set edition: 23-29 August 1964

• Price: 7d (7 old pennies)

• Women’s magazines became very popular in the post-war period and, in the 1960s, sales of women’s magazines reached 12 million copies per week. Woman’s sales alone were around 3 million copies per week in 1960.

Current magazine:  www.timeincuk.com/brands/woman/

  • ‘Woman ‘competed with ‘Woman’s own’ and ‘Woman’s weekly’ to be the top-selling title.
  • ‘Woman’ launched weekly in June, priced at 2d for a full colour magazine within a year, the title was selling 500,000 copies a week.
     
     
     
  • The IPC is a large mainstream organisation as it as it involves a number of other companies. This means it appeals to a wider range of audience and have a different variety of content within it.
  • It is a part of a conglomerate.
  • The publication company also produces newspapers as well as magazines.
  • This is significant because it is able to be spread to a wider audience and it has had experience in publishing media before
     
    History of women-
     Advert for Woman from 1985: https://goo.gl/ApRxbD

  • The brand identity is evident as the clip starts by saying “W.O.M.A.N… exciting again” by spelling it out it allows you to acknowledge that it is woman.

  •  They modernised it to make it more appealing and suited to the women in 1985 by including latest fashion and competitions as women became more empowered.
     
    Research task; https://goo.gl/55AVG2
  • IPC Magazines Limited is the largest consumer magazine publisher in Europe. It has more than 50 magazines in circulation, with its market leaders in the notoriously competitive women's magazine category. While the company continues to explore new readerships, introducing new titles in the science and youth segments in the late 1980s
  • Many of its most popular titles, such as Country Life, Horse and Hound, and Melody Maker, have a long and respected tenure. Sales of IPC magazines comprised just over one-third of the £700 million the U.K. spent on consumer titles in 1991.
  • Many of the magazines IPC produces were created through the efforts of three English companies, the George Newness Company, William Oldham’s Ltd., and Amalgamated Press (later renamed Fleetway), which merged during the late 1950s to form what is known as IPC Magazines Ltd
     
     How far is the ‘cultural upheaval’ and ‘changing role of women’ in the 1960s evident in the set edition of Woman?
  • The cultural upheaval, there are significant shifts for woman since the 1960s  
  • although many of IPC's women's magazines had been founded in the early 1900s to meet the changing values and needs of its readership, the overall cultural upheaval of the late 1960s and 1970s, and the changing roles of women in particular, probably played a part in the women's magazine market drop. Some U.K. observers and consumers began to think that the entire sector of the industry was in a terminal descent.


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