Martha's Media blog

Zoella- First impressions  Very 'girly' themes  pastel colours  pretty Writing font used for logo  Advertising of clothes on her 'Shop' link  there are links to different areas on her website Beauty, Food, Life, Places, style and shop.  Links to social media  Very outdated  Attitude- first impressions  The website layout looks like a newspaper spread.  lots of links to sub topics eg. boys, community, entertainment, opinion, style, travel ect. its very up to date.  A lot of men in images

http://www.adbusters.org/ 1. The website reinforces brand Identity of the magazine as it has the same or similar spoofs on it and the name of the website. 2. The website is interactive with the 'Mind journeys' on it. 3. The website allows the brand to extend as it has a link that gives you the option to subscribe and donate, this creates a good image and gets the brand out buy word of mouth and donations. 4. The website extends the brand

Published six times a year by Adbusters media foundation, 199 to present. set edition: may/June 2016 price: £10.99 circulation: 120,000 readership (website April 2017) website:  https://adbusters.org/   Genre: independent/ campaigning/ culture jamming subtitle: 'journal of the mental environment' 'Based in Vancouver, British Columbia, Canada, Adbusters is a not-for-profit magazine fighting back against the hostile takeovers of out psychological, physical and cultural environments by commercial forces' Industry research task:  Adbusters Media Foundation-  https://www.adbusters.org/submissions/ Is the publisher a large mainstream organisation or an independent publisher?  Adbusters is an independent  publisher.  Is the publisher part of a media conglomerate?  Adbusters isn't part of a media conglomerate. What other products (magazines or other media products) does the organisation produce? They ...

Readings- Stuart Hall Page 43 What is the preferred reading of ‘Humans’? The TV programme ‘humans’ is based in a reality like our own however involves robots called ‘synths’.   It shows how humans depend on these ‘synths’ to do every day work for the humans giving viewers an insight to the development in artificial intelligence that could happen. I think the preferred reading is that ‘synths’ shouldn’t be developed as they could pose a threat scaring people. How is this encoded? The preferred meaning is encoded when in the first episode when Anita takes Sophie from her bed in the first episode which is scary for parents viewing the show. It is suggested that unhealthy emotional attachments may be developed shown between Odi and George. What other readings might this text generate? Another reading that might be generated is dominant this is a more positive outlook on the program where the reader may hope that Anita and Joe will meet and that she will escape as we...

Production Pitch Feedback: Don't film and drive. Start with the girl across the room from a boy, the boy catches her eye and she blinks to create in an inner though of a relationship with the boy as though they are together giving the audience the impression that they are together. The video then ends with the girl blinking again and being in the same place as the start of the video with the boy approaching her allowing the audience to realise it was her imagination however it might still be the start of something.

‘Woman’- Media industry • published weekly by IPC, 1937 to present. • Set edition: 23-29 August 1964 • Price: 7d (7 old pennies) • Women’s magazines became very popular in the post-war period and, in the 1960s, sales of women’s magazines reached 12 million copies per week. Woman’s sales alone were around 3 million copies per week in 1960. Current magazine :   www.timeincuk.com/brands/woman/ ‘Woman ‘competed with ‘Woman’s own’ and ‘Woman’s weekly’ to be the top-selling title. ‘Woman’ launched weekly in June, priced at 2d for a full colour magazine within a year, the title was selling 500,000 copies a week.         IPC - http://www.timeincuk.com/about/history/ The IPC is a large mainstream organisation as it as it involves a number of other companies. This means it appeals to a wider range of audience and have a different variety of content within it. It is a part of a conglomerate. The publication company also produces ...

WOMAN' MAGAZINE- EVELYN HOME ARTICLE ANALYSIS In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man. The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid 20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. instead, a mature woman offers comfort as she would've had mo...

WOMAN' MAGAZINE- KITCHEN ARTICLE ANALYSIS The entire article is set across a  double spread the title of the article is in large font in red writing helping it stand out. as opposed to the  majority of the articles in this magazine this is in colour which would allow it to stand out within the magazine. The article itself being about having a great kitchen in a woman's magazine is very sexist and prototypical of the time in which a man would be out working while a woman would stay at home in the kitchen most of the time as they were seen as inferior and served the men around  the world. the article mostly consists of images with small amounts of writing about "the seven star tips for your kitchen" which will improve your kitchen and be money saving. the images are mostly stills and wide angle shots of various kitchens meant to suggest these are really nice kitchens and you want your kitchen to look like this, however two photos contain people in them one shows a g...

Advert: Women’s Army Corps analysis Layout and design: The advert contains mostly text which makes it appear as though it is an article. This can intrigue the audience as they are interested in the article, usually people skip/avoid adverts. This is further shown by the headline which doesn’t show that it is an advert. The headline “These are things girls worry about…” intrigues the reader into wanting to know the answer rather than thinking they are being advertised to. The advert only uses one image next to the headline of the advert. The image is of a woman wearing a formal coat and she isn’t sexualised which is typical for the magazine but atypical with modern magazines. Media language: Alliteration- “sun’s shining”, “complete change” and “frankly fed-up”. The use of alliteration makes the advert appear more memorable and recognisable. The alliteration is used to highlight the most important aspects of the Women’s Army Corps. The use of the sibi...

Analysing magazine: feature article. “Are you an A-level beauty?” Layout:  Headline- The headline of the article is “are you an A level beauty?” at the top going across the double page spread. The use of this rhetorical question intrigues woman of the 1960s how to become this beauty which was an expectation for woman of the 60s to be beautiful in order to attract men with their appearance. Furthermore, the use of the wording “A level beauty” creates the impression that to look beautiful it’s like an award/ qualification suggested from the word “A level”. From this woman of the 60s with little education would have felt empowered from this use of wording an impressed at how their beauty could have such an impressive impression of them.  Overall, using this type of headline would have intrigued woman of the 60s making them seem to be more intelligent and empowered but also be at the same time be fascinated in the impact that beauty can have on people giving them ...

Extra Special on men Layout and design: The layout of the article is well spread out with and easy to read. It’s about men and the latest trends they follow. It informs the women, usually the wife or girlfriend on what the men are doing to look good for example the barbers, dress code and “give away for guys”. It has a good mix of images and text, with an image to go with each bit of written text which makes it more eye catching and easier to read, This creates the effect that its more laid back which makes it more appealing to a wider range of women. Font size, type and colour: There are a range of different fonts which makes it more eye catching and intriguing to read. The colour doesn’t change as the article is in black and white. Images and photographs: There is a mix between photos and cartoons which makes the advert more interesting to look at. The image of the woman with her foot on the man changes the roles around and goes against Van Zoonens idea of male do...

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I, Daniel Blake Case Study by Anonymous q0XfJW on Scribd

The woman contents page has loads of sub genres within the magazine. in the 'features' section there are 10 different sub-genres, this consists of, Secrets, Celebrities, DIY, romance, Domestic, Animals, Entertainment, Puzzles, Health and Horoscopes. Within the 'Fiction' section there is lots of articles about romance and love. In the 'Beauty' section there is 'A-level looks- makeup that works miracles', there is also a cookery section that has an article on "making the most of bacon"And a section on underwear and fashion with the article "loveliest langere" and 'home and 'knitting'. They all tie in with the social and cultural context of the 1960s society.

Masthead: The magazine makes it clear that it is aimed at women, as the title is 'woman'. The off cream colour is clear to read and in a font that looks very feminine and hand written. It shows who the target audience is clearly. Main image: The main image is of a young woman, maybe a stereotypical 1960s woman. It is the type of female you would expect to be on the front cover of a British magazine as she is a white, middle class, British woman. She looks very happy and pretty, she is wearing minimal makeup which makes her look pure and innocent. Lisbet Van Zoonen's feminist theory plays a big part in the idea that culture plays a big part in how females present themselves in society with their influence. Colour scheme:  The colour scheme that they use are the stereotypical feminine colours. There is a pink background that is pastel and the dress that the woman is wearing is very feminine as it is floral and pretty. On the writing the pale dirty white is simple and e...

(17th October 2017) Feminist theory’s:  Judith Butler: The idea that identity is performatively constructed by the very 'expressions' that are said to be it's results (it is manufactured through a set of acts) The idea that there s no gender identity behind the expressions of gender  The idea that performity is not a singular act, but a repetition and a ritual. Judith butler says that gender isn’t natural, gender is performative.  Liesbet Van Zoonen -Gender is constructed through discourse, and it’s meaning varies according to cultural and historical context  -Magazines construct many traditional representations that relate and specify to society and time -There is a depressing stability in the articulation  of women’s politics and communication  -The idea that he display of women’s bodies as objects to be looked at is a core element of western patriarchal culture  bell hooks: The idea that feminism is a struggle to end se...

23/01/18 Power and media industries: James Curran and Jean Seaton Key terms: Monopoly- The exclusive ownership or control of something  Conglomerate- A large corporation consisting of smaller companies  Subsidiary- A smaller company owned by a large corporation  Curran and seaton on monopoly: “It [extends] their range of businesses and political connections, [increases] their corporations prestige and, through judicious editorial appointments, [contributes] to the maintenance of public opinion favourable to private enterprise” IT IS ESTENTIAL TO REMEMBER THST CONGLOMORATES ARE PRIMARILY DRIVEN BY THE LOGIC OF PROFIT   AND  POWER  Key facts= Having a monopoly means domination of multiple media industries If the focus is on creating profit, generally conglomerates don’t tske the risk with the media products they produce  This often results in limited variety, creativity and quality  “Anti monopoly media regulation is needed no...

MEDIA LANGUAGE: Roland Barthes: Semiotics The idea that texts communicate their meanings through a process of signification The idea that signs can function at the level of denotation, which involves the 'Literal' or common-sense meaning of the sign, and at the level of connotation which involves the meanings associated with of suggested by the sign The idea that constructed meanings can come to seem self-evident, achieving the status myth through a process of naturalism. REPRESENTATION: Levi Strauss: Structuralism The idea that texts can best be understood through an examination of their underlying structure The idea that the meaning is dependent upon (and produced through) pairs of oppositions The idea that the way in which these binary opposites are resolved can have particular ideological significance. Stuart Hall: Representation The idea that meaning through language is defined in its broadcast sense as a system of signs  The idea that...

Straight Outta Compton Case Study

The industry is representing the film as an interesting look into the background. they show some of the more violent parts to draw people in to watch it. It shows a good picture of what the films about and what the story line is. the movie is about N.W.A which consisted of; Dr Dre, E-easy, Ice cube, MC Ren, DJ yella, The D.O.C and the Arabian prince  What they say?: they use the film to show the audience different cultures and shows the audience a bit of historical context